Instagram has become the latest social media company to have reached 500 million monthly active users, up from 400 million in September 2015. Recently Instagram made announcement about the addition of features to its app which has pushed the horizon more ahead. The 2 features which it added includes Live Video for Instagram Stories and disappearing photos and videos in Instagram Direct. Here’s everything you need to know! Create Live Videos on Instagram Stories: This feature of Instagram lets you broadcast to your followers in real-time via Instagram stories. For now, your viewers can only watch your live broadcasts when your account is live. You can also check out the new live stories feature on the Explore tab, which curates the best Instagram Live Videos happening at that moment. So excited for going live on Instagram?? Follow these steps: 1. Swipe right from your feed to open the camera. 2. A new button lets you select "Start Live Video" 3. Tap the button and you are ready to go Live. Like Facebook Live, When you go Live your followers gets notification that you are Live and they can tune in. During that your viewer can comment or tap repeatedly to add hearts. Send Disappearing Photos and Videos with Instagram Direct Till today Using Instagram Direct, the app's messaging service which used to help 300 million users per month in socializing which was shared on Direct were Permanent. With the new feature making its debut, now users can send disappearing photos and videos in a group and private threads, while keeping the direct messaging the same. So, excited for using it?? So, to send a disappearing photo or video with Instagram Direct follow these steps: 1. swipe right from your feed to open the camera or You can also click the new paper airplane icon at the top right corner of your feed to open your Instagram Direct inbox, a new bar at the top of the inbox shows disappearing photos and videos 2. Once you’ve taken a photo or video, tap the arrow button to send it privately. The major advantage of the disappearing photo or video feature is the photos or videos which you sent to individuals or groups disappears from their inboxes after they have seen them. And you’ll see if they replayed it or took a screenshot. Whenever a friend sends you a disappearing photo or video you will find it in the bar at the top of your Instagram Direct inbox. Just need to tap the ones with blue rings to see what your friend has sent you. So, guess you must be much excited for using these newly added feature. So, start exploring these features and let us know about your experience which you had after using it. Also Read: How secure is WhatsApp?
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The Facebook owned company WhatsApp has become one of the most used messenger these days. It enables users to share text, image and video messages – the service handles more than 600 million photo and 64 billion overall messages every day. WhatsApp got a lot of popularity in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk.
Many of us must be aware of the fact that WhatsApp has introduced end-to-end encryption for the better security of the users. There are many questions which arise in our mind related to this. So. lets try to answer some of them. Do you know why WhatsApp introduced end-to-end encryption? Since WhatsApp enabled end-to-end encryption, it means that they and no party – governments, police, hackers, other users – can intercept and read your messages. The main motive of doing this is that they believe in your right to have private conversations when you use their service. Why is end-to-end encryption important? The reason the decision is getting a lot of attention is because of high profile cases in which communications service providers like Facebook are put upon by authorities to release sensitive personal data. There was high profile case in which FBI asked Apple to unlock an iPhone 5C that was used by one of the San Bernardino shooters, a move which Apple refused, underlining the integral values many large communications companies hold when it comes to personal data, security and encryption. How does WhatsApp end-to-end encryption work? WhatsApp encrypting messages ‘end-to-end’ is a very big decision which is taken because it means that the company itself has decided to run a system in which even it cannot intercept and read messages sent on its own platform. With end-to-end encryption enabled when you send a message, it can only be ‘unlocked’ by the intended recipient, users should be thankful to WhatsApp for developing the code by which users are getting benefitted. In August 2016 WhatsApp has announced that they will be sharing data with its parent company Facebook so as to draw adverts to the platform. Many of us will be soon getting messages from third party companies targeting the WhatsApp users. This is a clear sign that the platform is having to monetize. So, if you are looking for social messaging apps like WhatsApp then you can hire google android application developers who are best in their job Also Read: How small businesses are making the most of social media to grow With the approval of Govt. small business policy, everyday numerous small start-up mushrooms. Well, initiating a start-up is not tough, what makes it challenging is holding a pace and come up in the competition establish a brand value. However, running parallel to the other similar business requires you to globalize its presence in a robust and unique way. Social media, nonetheless have given an easy approach to fresh start-ups to go for a lively presence to engage customer effortlessly. At present, Facebook, Instagram, Google Plus, LinkedIn and Twitter have come out as most influential social media platforms. Generally, people use these platform for communication, share pictures, upload selfies, discuss issues and events. It is the quickest and smooth channel to connect with million of people. The trend of social media is getting popular among small business owners, they carry these channel with aim to engage with their audiences directly.
Interesting facts about Social Media In a survey, 96% of survey participants clearly stated that they use social media for marketing purposes. Whereas, 92% of those agree that social media marketing is quite essential small business. Therefore, it is quite clear that small business are making the most at social media platform. Here are some of the point that will give you easy insight on why and how social media is becoming a preference section in business:
A quick look on how different Social Media helps Small Businesses. Facebook: It allows a easy way to attract new potential customers to your website, hence you can promote your business. You can engage your follower with all the upcoming services that will occupy your customers interest. Instagram: Here you go on with pictures, video and images, which will readily and easily globalize your brand image by pushing your unique image. Twitter: Now, your short and crispy twitter is just enough to catch the attention of your audience. Conclusion: Master social media to promote your small business by concentrating your efforts on the right platform and managing the effectiveness of your campaign with right approach. Also Read: 4 ways Social Media Marketing can help your Business With changing times marketing has evolved itself many times to keep up the pace. Earlier marketers used to go insane over setting up their Page SEO for better visibility of the business as well as for generating leads. There were many tactics which were and are still followed just to be in the 1st page of Google search. But it was not enough to reach the users, as the market is huge and competition is relatively high. So with time the social Platforms became a boon for the marketers and a way to reach the users in a lightning fast way. So, in this post we will talk about the ways in which Social Media has helped the marketers as well the business to increase visibility as well as leads. Increase website traffic and search ranking:
Social media is like the greatest boon for businesses. It not only helps in redirecting direct traffic to your website but also helps in ranking high in the search engine results "More the Social media shares, the higher you rank" . So keep posting quality content on your web pages as well on the social sites for better results. Social media can help you get noticed at events, and even generate earned media coverage. Social media has a major role in posing you as well as informing people worldwide that you had a role in as specific event. It may be a charity event or attending major trade shows, there's no better way other than Social media. You can follow the events on the social platforms and timely provide valuable insight about the events which are taking place and report the same on your social platforms. It will engage your page viewers as well as create your presence in their mind. Social media marketing will get you more sales Will you be surprised? If i say you that 70% of businesses acquired their customers through Facebook and 84% of CEO's and VP's say that they use social media to help make purchasing decision. It's not magic, it's a normal practice which is mastered by the marketers eventually. When your services are kept in front of the users they are more likely to buy from you when they need the product you sell. You can generate more sales by introducing coupon codes on social channels which will surely turn the customers to your pages and in return you generate solid leads for your business. Find out what your competitors are doing It's not that you are the only business selling the products over internet. They are thousands like you. So be the best among the thousand you need to master with Social media monitoring to gain and keep a constant eye on your competitors. This monitoring will help you to make strategic business decisions to stay ahead of them. So what you can do?? It's easy you just need to create a search stream in Hootsuite in order to monitor the industry keywords and mentions of your competitor's name as well as products. Based on the result you can enhance your product, services as well as the contents which goes online. Social media got huge benefits to help you grow your business. You got a very simple and easy way to learn more about your customers, engage with them by hosting Twitter chat for celebrating the launch of a new product or achievement or can create real time polls to give their preference as well as induce some ideas about the likes and dislikes. By these activities you can build awareness, boost web traffic and lead to loyal customers. Sites like Hootsuite can be helpful to you for the all round success of your business. |
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