With changing times marketing has evolved itself many times to keep up the pace. Earlier marketers used to go insane over setting up their Page SEO for better visibility of the business as well as for generating leads. There were many tactics which were and are still followed just to be in the 1st page of Google search. But it was not enough to reach the users, as the market is huge and competition is relatively high. So with time the social Platforms became a boon for the marketers and a way to reach the users in a lightning fast way. So, in this post we will talk about the ways in which Social Media has helped the marketers as well the business to increase visibility as well as leads. Increase website traffic and search ranking:
Social media is like the greatest boon for businesses. It not only helps in redirecting direct traffic to your website but also helps in ranking high in the search engine results "More the Social media shares, the higher you rank" . So keep posting quality content on your web pages as well on the social sites for better results. Social media can help you get noticed at events, and even generate earned media coverage. Social media has a major role in posing you as well as informing people worldwide that you had a role in as specific event. It may be a charity event or attending major trade shows, there's no better way other than Social media. You can follow the events on the social platforms and timely provide valuable insight about the events which are taking place and report the same on your social platforms. It will engage your page viewers as well as create your presence in their mind. Social media marketing will get you more sales Will you be surprised? If i say you that 70% of businesses acquired their customers through Facebook and 84% of CEO's and VP's say that they use social media to help make purchasing decision. It's not magic, it's a normal practice which is mastered by the marketers eventually. When your services are kept in front of the users they are more likely to buy from you when they need the product you sell. You can generate more sales by introducing coupon codes on social channels which will surely turn the customers to your pages and in return you generate solid leads for your business. Find out what your competitors are doing It's not that you are the only business selling the products over internet. They are thousands like you. So be the best among the thousand you need to master with Social media monitoring to gain and keep a constant eye on your competitors. This monitoring will help you to make strategic business decisions to stay ahead of them. So what you can do?? It's easy you just need to create a search stream in Hootsuite in order to monitor the industry keywords and mentions of your competitor's name as well as products. Based on the result you can enhance your product, services as well as the contents which goes online. Social media got huge benefits to help you grow your business. You got a very simple and easy way to learn more about your customers, engage with them by hosting Twitter chat for celebrating the launch of a new product or achievement or can create real time polls to give their preference as well as induce some ideas about the likes and dislikes. By these activities you can build awareness, boost web traffic and lead to loyal customers. Sites like Hootsuite can be helpful to you for the all round success of your business.
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